Resources | Orbit TV

Orbit TV: the lessons, on video.

Short lessons from the HyperOrbit YouTube channel, organised into courses. The Customer Intelligence, Explained series answers the questions people ask first; the two 101 courses go one level deeper on voice of the customer and competitive intelligence. Each lesson is a few minutes, plays here, and has a transcript.

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11 LESSONS · 1 SERIES · 2 COURSES · A FEW MINUTES EACH · SUBSCRIBE ON YOUTUBE ›
SERIES 01 · 8 episodes · 26 min

Customer Intelligence, Explained

Short answers to the questions people ask before they ask about tools: what voice of the customer, competitive intelligence, customer success and account management actually are, and why each one fails when it runs on its own.

Now showing What is voice of the customer? Notes and transcript ›
Customer Intelligence, Explained8 episodes · 26 min
COURSE 02 · 6 lessons · 18 min

Voice of the Customer 101

Running voice of the customer as a practice rather than a survey: where feedback lives, how it becomes themes, how to rank it by what it is worth, and how to close the loop.

Now showing What is voice of the customer? Notes and transcript ›
Voice of the Customer 1016 lessons · 18 min
COURSE 03 · 3 lessons · 10 min

Competitive Intelligence 101

Competitive intelligence for B2B SaaS teams: what it is, which competitor sources are worth watching, and how to tell a move that matters from one that does not by checking whether your customers reacted.

Now showing What is competitive intelligence? Notes and transcript ›
Competitive Intelligence 1013 lessons · 10 min
Go deeper

Related on hyperorbit.ai

BLOGNotes from the orbitThe written companion: playbooks, worked examples and the occasional opinion. GUIDESTemplates and guidesThe customer brain guide, the evaluation guide and the templates. ASSESSMENTVoC maturity assessmentScore your programme in five minutes, then watch the lessons you need. PLATFORMHow it worksThe three agents, the autonomy modes and the Signal Desk, in one page.
FAQ

About Orbit TV

Where do the videos come from?

From the HyperOrbit YouTube channel. Orbit TV groups them by playlist and puts them in lesson order; nothing is uploaded here. Subscribe on YouTube to be told when a lesson is added.

Does pressing play send anything to YouTube?

Only when you press it. Until then the page shows a still image from our own server. On play, the video loads from youtube-nocookie.com, Google's privacy-enhanced player, which does not set advertising cookies. The privacy policy has the detail.

Is there a transcript?

Yes. Open any lesson's page from "Notes and transcript" and the spoken text is under the player, split into paragraphs, so you can read a lesson in two minutes or search it.

In what order should I watch?

Start with episode one of Customer Intelligence, Explained if you want the map, or with lesson one of either 101 course if you already know which practice you are building. Lessons you have played are ticked in your browser so you can pick up where you left off.

Can I use the videos in my own team's training?

Yes. Link to the lesson page or the YouTube video; both are free. If you want a version with your own examples, ask, and we will point you at the guide the lesson is based on.

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