Company | Brand kit

The HyperOrbit brand, ready to use.

The HyperOrbit brand kit contains the wordmark, mark, colours and type for press and partners. Wordmarks, the mark, colours and type for press, partners and integration listings, with the few rules that keep them looking like us. Everything on this page is downloadable; the whole kit is one zip.

SVG + PNG · WORDMARK, LOCKUP, MARK · COLOURS · TYPE · UPDATED SEPTEMBER 2026
The name

One word, two capitals

It is “HyperOrbit”. Not Hyperorbit, not Hyper Orbit, not HYPERORBIT outside a mono kicker. The agents are Chorus, Recon and Atlas, always named, never “the AI”.

Logos

Wordmark on light, wordmark on dark, and the mark

Clear space and size

Give it room, and never go below the minimum

SPACE

Clear space = the height of the O

Keep at least one O-height of empty space on every side of the wordmark. Nothing sits inside it: no text, no other logos, no edges.

56 PX

Wordmark minimum on screen

Below this the gradient and the letterforms lose definition. In print, 34 px equivalent, about 12 mm.

20 PX

Mark minimum

The mark on its own holds up to 20 px. Use it for avatars, app icons and anywhere the full wordmark would not fit.

14 PX

Favicon

The mark drawn for 14–16 px. Use the supplied favicon files rather than scaling the large mark down.

Colour

Warm neutrals, one hot gradient

Every neutral is a brown, never a cool grey. The orange-to-pink gradient is reserved for the mark, primary buttons and the single number that matters most on a surface.

Brand gradient140° · #F4622A → #E8336AThe mark, primary CTAs, the hero number.
Orange#F4622APrimary accent. CTAs, the mark, Recon.
Pink#E8336AGradient end. Chorus.
Violet#7C4DD6Atlas. Competitive and info tints.
Gold#E8B44AKickers on dark, Signal Desk, orbit rings.
Ink#1A1113Text and dark surfaces.
Plum#3A2529Dark-scene gradient start.
Night#140C0EDark-scene gradient end.
Canvas#FAF8F7Light page background.
White#FFFFFFCards on light.
Hairline#E6DFDDBorders on light.
Type

Two families, one voice

HEADINGS

Fraunces Medium

H1 and H2 only, weight 500, tracking −0.02em and −0.01em, always sentence case.

BODY

IBM Plex Sans 400

Body copy at 13–16px with 1.55–1.7 line-height and no tracking. H3 and card titles in SemiBold 600.

CONTROLS

IBM Plex Sans 500

Buttons, navigation, labels, counts and timestamps in Medium 500. Never a third typeface.

Do not

Six things that stop it looking like HyperOrbit

✕Reshape or stretch the mark
✕Recolour the wordmark outside white, ink or the gradient
✕Rotate, skew or add perspective
✕Add shadows, glows, outlines or gradients of your own
✕Reduce the opacity or place it over busy imagery
✕Put it on a clashing colour; use the dark scene or the canvas

Need something that is not here?

Co-marketing lockups, a partner badge or a screenshot pack: write to us and we will send it the same day.