Solutions | Pricing signals

When pricing complaints rise, know what moved them.

HyperOrbit pricing signals connect a rise in pricing complaints to the competitor move that caused it. Pricing is the theme with a competitor behind it most often. Chorus measures the rise, Recon finds the move, and Atlas prices the exposure, so the response is a decision rather than a discount.

8 DAYS LAG · +31 MENTIONS · $214K ARR TOUCHED
The problem

Pricing feedback without a cause is just noise

Is it a trend or a Tuesday?

Pricing comes up in every call. Nobody can say whether it's rising, or why.

The move nobody connected

A competitor's free tier and your SMB complaints are the same story, told in two tools.

The discount that wasn't needed

Without the cause, the reflex is a discount. With it, the answer is often positioning.

How it lands

How HyperOrbit handles it

01 —

Chorus measures the theme

Pricing mentions tracked by segment and sentiment, with the accounts behind them.

THEMES8 FOUND · 35 SUB-THEMESOnboarding friction31 MENTIONSPricing18 MENTIONSSupport wait times12 MENTIONSIntegrations9 MENTIONS
02 —

Recon finds the move

Competitor pricing pages and tiers swept daily, moves scored and dated.

COMPETITOR MOVEMAYJUNJULAUGRingCentral22 MAYFree RingEX tier for teams under 20 usersSCOREDCRITICAL
03 —

The exposure, priced

Accounts and ARR touched, renewals inside the window, and a drafted counter.

ARR EXPOSURE$214KARR TOUCHEDTied to RingCentral's free tier, 22 May — not assumed.ACCOUNTS12RENEWING < 60 DAYS4OWNED ACTIONS3
What you get

The pricing conversation, with evidence

Move-to-reaction lag

How many days pass before your customers react to a competitor's pricing move.

Who is objecting

Segments and accounts raising pricing, with quotes.

Exposure by move

ARR and renewals touched, per competitor move.

Objection patterns

Bundling, seats, tiers, overage, tracked as sub-themes.

Counter-briefs

Positioning drafted for sales, held for review.

Ninety days on one clock

Every pricing move and reaction, linked.

What changes

The week gets shorter every cycle

8days
from move to reaction, measured
$214KARR
touched by one move, priced
18sub-themes
of pricing objection, tracked
Works with

Connect a source, and it is on the orbit that night

Six of the 76 connectors this surface reads from. Each connects once over OAuth and is read continuously.

  • G2Connected
  • GongConnected
  • Zendesk SupportConnected
  • IntercomConnected
  • SalesforceConnected
  • CapterraConnected
FAQ

Before you connect

Does HyperOrbit recommend a price?

No. It shows what moved, who reacted and what's exposed, and drafts the positioning. Pricing decisions stay with you, and agents never act on pricing alone.

What if there's no competitor behind the rise?

Then the Signal Desk says so. A rising theme with no detected cause is flagged for a human read rather than dressed up.

How long does setup take?

Most connectors: 5 to 10 minutes over OAuth. Custom enterprise sources: 2 to 3 weeks with a dedicated engineer.

What can the agents never do on their own?

Act on anything touching pricing or an account inside its renewal window. Those stop and ask, in every autonomy mode.

What is the RingCentral example?

RingCentral launched a free tier on 22 May. Eight days later SMB pricing complaints had risen by 31 mentions across $214K of ARR, and the link was made at 68% confidence. See the methodology.

Which sources feed pricing signals?

Tickets, calls, reviews and surveys where customers talk about price, plus Recon’s watch on competitor pricing pages and tiers.

How do I act on a pricing signal?

The signal arrives with the accounts and ARR behind it and the competitor move that likely caused it, so pricing, product and revenue can decide together.

Every signal, on one orbit

Connect your first source in an afternoon. The first pass lands before your next standup.

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