Manual win/loss
Expensive interviews, slow synthesis, insights that arrive after the competitor has moved again.
The problem
Why positioning is always a quarter late
Scattered competitive signals
Mentions buried in sales calls, support tickets, reviews and forums. No unified competitive view.
Positioning guesswork
Nobody knows which differentiators resonate, so sales invents positioning on the fly.
What the agents do for you
Always-on competitive intelligence, with the customer reaction attached
ReconCompetitive intelligence
- Tracks all competitor mentions across calls, tickets, reviews, forums and social
- Identifies why deals are won and lost: feature gaps, pricing objections, decision criteria
- Detects positioning shifts and the messaging that resonates
- Keeps battlecards current and sends real-time threat alerts
ChorusVoice of customer
- Surfaces the language customers use to compare you
- Shows which competitor-linked themes are rising
AtlasAccount intelligence
- Lists the accounts naming a competitor and their renewal windows
How it lands
A week with HyperOrbit
Connect your stack
One-click connections to Zendesk, Intercom, Salesforce, Jira, Gong, G2 and 70 more. Agents start reading the moment a source is live.
Agents learn
Your existing history is read on day one, so the agents know your product, your customers and your competitors before the first brief.
Get the brief
Requirements, competitor alerts and priorities land in Slack, your roadmap tool and the Signal Desk, with the sources attached.
What changes
The week gets shorter every cycle
0interviews
manual win/loss interviews
8days
from move to measured reaction
1battlecard
drafted per critical move
Works with
Connect a source, and it is on the orbit that night
Six of the 76 connectors this surface reads from. Each connects once over OAuth and is read continuously.
GongConnected
G2Connected
CapterraConnected
RedditConnected
SalesforceConnected
SlackConnected
FAQ
Before you connect
Where does win/loss come from?
From the calls, tickets and reviews you already have. Recon reads the competitor mentions and the decision criteria inside them, so the pattern arrives without interviews.
Do battlecards update themselves?
Recon drafts the update for each critical move and holds it for review. In Autopilot it ships within the limits you set.
How long does setup take?
Most connectors: 5 to 10 minutes over OAuth. Custom enterprise sources: 2 to 3 weeks with a dedicated engineer.
What can the agents never do on their own?
Act on anything touching pricing or an account inside its renewal window. Those stop and ask, in every autonomy mode.
How current are battlecards?
Recon updates them as moves and reactions land, daily, rather than at a quarterly refresh.
Can I see what customers say about a competitor?
Yes. Chorus surfaces customer mentions of each competitor from your own tickets, calls and reviews, next to the public move.
Does it help with positioning?
It shows which competitor claims your customers repeat and which gaps they feel, so positioning can be argued from evidence.
Every signal, on one orbit
Connect your first source in an afternoon. The first pass lands before your next standup.
Book a demo