Solutions | Voice of customer

Feedback to requirements, around the clock.

HyperOrbit voice of customer turns feedback from every channel into requirements with the evidence attached, around the clock. Chorus reads every review, ticket, call and survey as it lands, clusters it into themes by intent, and drafts the requirement with the quotes and the ARR behind it.

76 SOURCES · 8 THEMES · EVERY LINE SOURCED
The problem

Traditional VoC programmes don't scale

Manual overload

Product managers spend their week reading tickets, reviews and surveys by hand, and still can't keep up with the volume.

Scattered feedback

Voices live in Zendesk, Intercom, Gong, G2, surveys, app reviews and forums. No unified read.

Lost context

By the time feedback reaches the product team, the account, the quote and the urgency are gone.

How it lands

How HyperOrbit handles it

01 —

Connect every channel

Support tickets, call transcripts, reviews, surveys, community and social, through 76 connectors.

SOURCES7 OF 9 CONNECTEDG2G2 reviewsCONNECTEDZEZendeskCONNECTEDGOGong callsCONNECTEDAMAmplitudeCONNECT ›
02 —

Chorus clusters by intent

Similar requests merge across channels, duplicates collapse, and each theme gets sentiment, urgency and segment.

THEMES8 FOUND · 35 SUB-THEMESOnboarding friction31 MENTIONSPricing18 MENTIONSSupport wait times12 MENTIONSIntegrations9 MENTIONS
03 —

Requirements with the evidence

User stories with acceptance criteria, affected segments and demand by volume and value.

THEMECRITICAL · 9 OF 100Pricing complaints tripled44 MENTIONS · 19 ACCOUNTS · $512K ARRNEGATIVE 59%NEUTRAL 31%POSITIVE 10%“We'd pay for the seats we use, not the seats we mightneed. The bundle math doesn't work for a 12-person team.”
What you get

Continuous quantification, not a quarterly report

Trending themes

What rose and fell this cycle, by mentions, with sub-themes.

Demand by value

Every theme priced against the accounts that raised it.

Segment attribution

Which segments want what, so the roadmap reflects revenue, not volume.

Sourced to the quote

Every count links back to the record it came from.

Duplicate detection

One problem filed forty ways becomes one theme.

Advisory to Autopilot

Let Chorus suggest, wait for approval, or act within limits.

What changes

The week gets shorter every cycle

100 → 8themes
with 35 sub-themes underneath
76sources
read continuously, no exports
1click
from any count to its quote
Works with

Connect a source, and it is on the orbit that night

Six of the 76 connectors this surface reads from. Each connects once over OAuth and is read continuously.

  • Zendesk SupportConnected
  • IntercomConnected
  • G2Connected
  • GongConnected
  • TypeformConnected
  • App StoreConnected
FAQ

Before you connect

How is this different from a feedback tool?

A basic customer feedback analysis tool stores and tags. Chorus reads, clusters by intent, prices each theme against ARR and drafts the requirement, then Recon and Atlas add the cause and the accounts.

Can I keep my existing taxonomy?

Yes. Themes can be mapped to your categories, and Chorus proposes new sub-themes when the data warrants them.

How long does setup take?

Most connectors: 5 to 10 minutes over OAuth. Custom enterprise sources: 2 to 3 weeks with a dedicated engineer.

What can the agents never do on their own?

Act on anything touching pricing or an account inside its renewal window. Those stop and ask, in every autonomy mode.

Which channels count as voice of customer?

Tickets, calls, reviews, surveys, chat and community, read together so one customer pain is counted once across channels, the core job of a voice of customer platform.

What does “around the clock” mean?

The agents read continuously and publish the ranked themes every night, so requirements are current every morning.

How is evidence attached?

Each requirement links to the verbatims, accounts and revenue behind it.

Every signal, on one orbit

Connect your first source in an afternoon. The first pass lands before your next standup.

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