Two playbooks, each with its templates inside
Long-form, chaptered, and honest about what is framework and what is product. Read them in order or jump to the chapter you need.
Copy-ready shapes for the work
Each template is the format an agent produces in the product, written out so a team can run it by hand first.
Risk brief
One page per at-risk account: signals, cause, exposure, play, owner, confidence. The shape Atlas hands to the Signal Desk.
Open the template › TEMPLATEEarly-warning checklist
The twelve churn signals as a tick list, with the three-in-thirty-days escalation rule.
Open the template › TEMPLATEBattlecard
Competitor, latest move, who it hits, their claim, our counter, proof, objections, what changed, owner. The shape Recon drafts.
Open the template › TEMPLATESignal scoring sheet
Six dimensions, scored 0 to 3, routed by band. Publish the thresholds so nobody argues with the routing.
Open the template ›Tell us the playbook you're missing
The next guides are decided by what teams ask for. Roadmap prioritisation and win/loss are next in line.
Every signal, on one orbit
Connect your first source in an afternoon. The first pass lands before your next standup.
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